Ganguro falls into the larger subculture of gyaru (from English "gal"), a slang term used for various groups of young women, usually referring to overly childish or rebellious girls. Researchers in the field of Japanese studies believe that ganguro is a form of revenge against traditional Japanese society due to resentment of neglect, isolation, and constraint of Japanese society. This is their attempt at individuality, self-expression, and freedom, in open defiance of school standards and regulations.[1] The deep ganguro tan is in direct conflict with traditional Japanese ideas of feminine beauty. Due to this, as well as their use of slang, unconventional fashion sense, and perceived lack of hygiene, ganguro gals are almost always portrayed negatively by the Japanese media.[citation needed]
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